Written By John Sparks
If you are a LinkedIn user it is time to review the LinkedIn User Agreement. If you don’t, you might find your LinkedIn account is suspended the next time you go to use it.
In the past, LinkedIn may have been a little bit more lenient on their user agreement, allowing some users to get away with displaying a branding statement as part of their name field. Now, this is no longer the case.
LinkedIn’s Trust and Safety team is giving violators fair warning. They are currently in the process of suspending accounts by taking them off line for at least thirty days.
The LinkedIn User Agreement requires use of true names rather than pseudonyms, business names, associations, groups, email addresses, or other characters when registering on the site.
LinkedIn believes any information other than first and last names in the name fields undermines the professional nature of their site and services.
The site, which is known as The World’s Largest Professional Network, has been known in the past to place restrictions on users’ profiles who overuse the system by trying to connect with too many people they don’t know or being too active with page searches and profile views.
LinkedIn’s crackdown comes at a time when the company has decided to launch a brand new ad campaign. The campaign targets business owners by offering them $50 in free advertising.
For Q4 2012, the company reported a non-GAAP EPS of $303.6 million, an increase of 81 percent compared to $167.7 million in Q4 2011. Net income, too, increased for the quarter to $11.5 million from $6.9 million in Q4 2011.
There are currently over 200 million users on LinkedIn. As of April 2013, it is ranked as the third most popular Social Networking Sites according to Ebiz.mba.